The EU General Product Safety Regulation establishes obligations across the supply chain, including manufacturers, importers, distributors and online marketplaces. Businesses selling lingerie into the EU should determine their role and verify the requirements that apply.
Identify the economic operators
Record who is the manufacturer, importer, authorised representative where relevant, distributor and responsible EU economic operator. Do not leave responsibility undefined between the brand and supplier.
Connect the online offer to the product
Product identifiers, operator information, warnings and other required details should be controlled consistently across the physical product, packaging, documents and distance-sales listing.
Maintain safety and traceability records
Keep product specifications, supplier details, risk-related information, test evidence where applicable and complaint or corrective-action records connected to each style and variant.
Verify, do not generalize
This article is a sourcing checklist, not legal advice. Brands and importers should review the current regulation, official guidance and market-specific obligations for the exact product and sales model.
GPSR preparation requires defined business roles and traceable product information across both physical goods and online listings.
Official source checked July 31, 2026: European Commission — GPSR questions and answers.