Packaging is part of the order specification. It should be approved with the same discipline as the product because it affects presentation, identification and shipment preparation.
List every label and printed item
Identify the main label, size label, care label, hangtag, barcode label, unit package and carton mark required for the project.
Control artwork versions
Use clear file names and an approval record for language, size, color, material, barcode and placement information. State which artwork version is final.
Define unit and assortment packing
Explain how each unit is packed and how sizes and colors should be grouped. Add any retailer or distribution-center instructions that are relevant to the order.
Confirm before bulk packing
Packaging samples or digital proofs should identify open points and responsible approvers. Market-specific requirements remain the buyer’s responsibility to state and verify.
A packaging brief should connect approved artwork, placement, unit packing, assortment rules and carton identification.